Kelina Orozco
Letterpress Business Cards MockUp.jpg

Cal Cedar

Cal Cedar

Upon nearing it's centennial, Cal Cedar a lumber and pencil slat producer, was moving offices and deciding to reflect on it's history and brand. In designing for a business with such a rich history I was influenced by the late 19th and early 20th century design and typography. In creating a strong primary mark I was able to extend the brand to be reflected in materials, production, methods and usage guidelines. Feel free to look through the linked pdfs below for a more in-depth look at the process and research behind the design!

Design Brief

Logo Presentation

Visual Identity Manual