Kelina Orozco


CDC "Do Good" Design

*Presented at the National Conference of Undergraduate Research (NCUR) 2015*

As graphic designers, we have the opportunities and abilities to make social, political, economic, and environmental change. This designing for good is something that I’ve personally been enthralled by, particularly when it’s used in conjunction with guerilla marketing tactics. For this project my peer, Christian Le, and I were drawn to the idea of collaborating and designing within the realm of design for social good and change.

Christian Le and I were interested in the Centers for Disease Control and Prevention (CDC) and the way they have and were handling pandemic episodes. We began working on this project when the Ebola pandemic was strong and causing great concern and panic. We decided to begin by redesigning the CDC logo as well as by creating a cellular application. We then extended this brand to some print materials that were specifically targeted to certain pandemic events. By imagining and executing a simply designed and straightforward way to address pandemic concerns we strove to “do good”.