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Obex

Obex

Obex is an innovative binding mechanism intended for office use. I developed the branding and identity, as well as the packaging and advertising campaign for this product. My clients were the two graduate engineers who invented the product. They had no knowledge or familiarity with graphic design. Within our partnership my goals were to educate them on the benefits and purpose of good design as well as to accurately represent their product to the intended audience and suppliers. 

Design Brief