Kelina Orozco

Pac Ave

Pac Ave

The client was in search of new talent to record and be featured on various social media channels. In designing for this up and coming independent music label I wanted to really focus on the idea of recorded sound. I wished to touch on the modern iconography with a contrasting retro microphone.

I began by designing minimal and simple graphic elements including the ribbon and microphone. I once again paired the idea of vintage and modern in the color scheme by using a bright orange with a rich cream. Once the layout had been established I decided to bring in one final element to add a tactile element to the visuals. I did this by bringing in paper and letterpress inked textures.