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UPB

Unlimited Potential Basketball (UPB)

Unlimited Potential Basketball focuses on more than an athlete's skills. With an approach that includes developing healthy mindfulness, UPB training encourages growth not only as players but people. This methodology has garnered much attention, as founder Packie Turner, has begun to train a handful of NBA players, including Steph Curry, in addition to running youth camps.

I designed a brand that encompassed the UPB training philosophy. The final logo incorporates the mindfulness philosophy through its use of lines, which were inspired by the linear quality of Zen gardens. This meditative and linear inspiration was combined with the physicality of a basketball. The mark created portrays a sense of motion while balancing a mindful quality. 

Learn more about UPB here.