Strategize on brand material development to design educational materials that highlight a suite of products that are scientifically proven to increase driver safety.
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Update web presence to match evolving brand, show off new products, provide an educational resource to drivers, and help audience envision themselves utilizing the products.
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Evolving from photography to illustrations synchronize the variety of offerings provided while allowing viewers of all backgrounds to picture themselves benefiting from these driving programs regardless of background. Illustrations are tailored to be representative of broader audience while being product specific. Typography is intentionally bold to push the brand forward while enhancing legibility.
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Designer
Concept Development -
Website Redesign
Business Materials
Tradeshow Materials -
FUEL Creative Group
