My favorite part about bringing a brand into the built environment is balancing scale, materials, and creative problem solving in tandem with expanding the established brand visuals and brand voice.
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Challenges vary but include identifying spaces, their uses and/or restrictions, and creating experiential spaces.
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Expand brand presence to physical space utilizing language, shape, material, color and typography.
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Lead Designer
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Wayfinding
Signage
Copywriting -
WeidnerCA
