Cal Cedar
branding
Upon nearing it’s centennial, Cal Cedar a lumber and pencil slat producer, was moving offices and deciding to reflect on it’s history and brand.
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Celebrate the 100 years of service and innovation.
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In designing for a business with such a rich history I was influenced by the late 19th and early 20th century design and typography. In creating a strong primary mark I was able to extend the brand to be reflected in materials, production, methods and usage guidelines.
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Lead Designer
Client Management
Scope Development -
Branding