UPBasketball
branding + experiential
Unlimited Potential Basketball Founder / NBA Skills Trainer encourages growth not only as players but people, emphasizing developing healthy mindfulness in tandem with athletic skills.
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Develop UPB brand and training facility that exudes athleticism while honoring mindfulness.
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The mark captures a sense of motion while incorporating mindfulness by taking inspiration from the linear quality of a zen garden. The training facility court design emulates the brand while enhancing the facility and overall training experience.
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Lead Designer
Client Management
Scope Development -
Branding
Training Facility Court -
JSquared