Colorful illustrations maximize label space and create a strong unified brand presence among a variety of soil amendments, and plant products.
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Establish the expansion of illustrative visual language for new products coming out of development. Original products were soil specific and illustration style was built off an abstraction of the root structure.
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Incorporate nutrient specific benefits into label illustrations to allude to soil amendment properties and benefits. Expand illustration style to “above ground” products, such as Greenwire and Vital Pots.
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Lead Designer
Illustrator
Production
Client Management -
Custom Illustration
Packaging
State Complaint Label -
FUEL Creative Group
