Located central to a whole host of amenities including the cultural mecca that is Southside park, the property presented a unique naming and branding opportunity.
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Develop unique nomenclature and position for property among a host of new development, to distinguish the offerings and amenities of the southsider.
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Having thoroughly researched the history of the property and understanding the target demographic we chose to embrace the vibrancy of the properties location and establish the community as “The Southsider”.
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Lead Designer
Client Management
Research -
Nomenclature
Branding
Signage -
WeidnerCA
Nomenclature Concepts and Research
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Southside Park is full of rich history. These are a few of the people who were involved with the park.
(The) McLaren (John McLaren: aided in the park design)
(The) Herold (Rudolph Herold: park architect)
(The) Randle (George N. Randle: city engineer)
(The) Mangan (James Mangan caretaker of the park)
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Southside Park was a culturally diverse neighborhood with a prominent Portuguese population.
lado sul (southside)
pêssego (peach — small peach orchards were in the area prior)
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To complete our exploration we looked at names that referenced the physical address, the building features, and more.
TenU
Southsider
SoPo
Evo
Ecol
